This month, Pmweb, VML CRM, marketing and technology company, held two events to present the insights of the Black Friday 2024 study. The events were in São Paulo (9/4) and in Porto Alegre (9/11) for more than 150 participants, including Pmweb customers and partners, as well as CRM and marketing professionals from some of the largest companies in Brazil.
The material brings together the main data and insights relevant to the date, with the aim of disseminating CRM trends to help brands during the Black Friday period, in addition to offering several essencial ideas, informations and benchmarks. The presentation event, as well as the study, are already a tradition at Pmweb, as they occur annually in the same period, and both are highly anticipated by the company’s customers and industry partners.
To download the study, click here!
The importance of Black Friday in Brazil
Black Friday is one of the most important commercial dates in global retail, especially in Brazil, moving the market and millions of consumers every year. With this in mind, preparing in advance is essential to achieve great results, which is why Pmweb help and support are essential at this moment, ensuring successful communications and avoiding disruptions in segmentation.
According to a survey by Neotrust and ClearSale, Black Friday 2023 revenue in e-commerce was 5,23 billion reais. The forecast for 2024 is that we will witness an even busier Black Friday, possibly the biggest of all time.
With actions that highlight date such as Black Friday, Pmweb keep acting to continue being a reference in technologies and CRM platforms throughout Latin America, developing solutions to clients, as Burger King (Brazil and Mexico), General Motors (Brazil, Chile, Colombia, Peru, Argentina, Ecuador), Azul Linhas Aéreas, Renner, Raízen, Nike and Panvel Farmácias.