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Hospitality

Community rates: How the OTAs are reacting to it

11/10/16

hotel, hotelaria, member rates, rate parity

Suelen Giacomele

Comente

Como reforço ao canal direto, as redes hoteleiras criaram as member rates, com descontos e benefícios exclusivos. Mas as OTAs estão reagindo à iniciativa.

OTAs are for hotel research, brand sites for booking

18/07/16

hospitality, member rates, rate parity

Suelen Giacomele

Comente

As more hotel groups offer discounts for booking directly, the misconception that third parties offer lower prices for rooms doesn't hold true anymore.