It may be a relatively new field with a worrying shortage of professionals, but for Accor Hotels, data science is already growing strong.
O setor de viagens tornou-se uma commodity em muitos mercados, tornando o preço o único diferencial, mas o uso de dados pode ajudar a diferenciar ofertas.
Revenue management strategies are complex and must consider many factors. Read this 5 important questions to improve pricing in your hotel.
See the timeline of the relationship between hotels and OTAs and follow the controversies and milestones of this story.