How data-driven marketing helps you act at the right time

How data-driven marketing helps you act at the right time

16/04/18

Data driven marketing: Os clientes querem que você saiba quem eles são e no que estão interessados, independente de como eles interagem com a sua marca.

Netflix and Spotify Ask: Can Data Mining Make for Cute Ads?

Netflix and Spotify Ask: Can Data Mining Make for Cute Ads?

26/12/17

The use of sensitive customer data for advertising raises ethical issues and generates debate among users who question the use of information.

Millenials and brands

Millenials and brands

11/09/17

Purchases are benefit-oriented, not brand-oriented. We are in the early stages of consumer control of the buying cycle.

Progressive profiling: Enrich your customer profile

Progressive profiling: Enrich your customer profile

07/08/17

Progressive profiling is a data driven marketing technique to enrich the customer profile. See when and how to do it.

Spotify’s CMO on Using Data to Create Content Marketing Hits

Spotify’s CMO on Using Data to Create Content Marketing Hits

28/06/17

Utilizar os dados para entender seus consumidores é uma arte. Muitas marcas já sabem que os dados são o caminho, mas poucas fazem tão bem quanto o Spotify.