Millenials and brands

Millenials and brands

11/09/17

Purchases are benefit-oriented, not brand-oriented. We are in the early stages of consumer control of the buying cycle.

Progressive profiling: Enrich your customer profile

Progressive profiling: Enrich your customer profile

07/08/17

Progressive profiling is a data driven marketing technique to enrich the customer profile. See when and how to do it.

Spotify’s CMO on Using Data to Create Content Marketing Hits

Spotify’s CMO on Using Data to Create Content Marketing Hits

28/06/17

Utilizar os dados para entender seus consumidores é uma arte. Muitas marcas já sabem que os dados são o caminho, mas poucas fazem tão bem quanto o Spotify.

Data-driven automation: email marketing from A to Z

Data-driven automation: email marketing from A to Z

12/06/17

A automação de e-mails e o marketing orientado a dados são aliados poderosos para entregar a mensagem certa para a pessoa certa, na hora certa. Preparados?

All you wanted to know about Pmweb Hit the Road 8

All you wanted to know about Pmweb Hit the Road 8

11/05/17

Read the post and find out what HTR8 was all about. The event in numbers: 7 days, 40 professionals, 5 countries and 2 internationally acknowledged awards.