The marketing funnel as we know it is dead

The marketing funnel as we know it is dead

05/03/18

The biggest challenge is deliver personalized, relevant and multi-channel journeys.

Today’s ‘try before you buy’ mindset is reshaping how people shop

Today’s ‘try before you buy’ mindset is reshaping how people shop

16/02/18

O novo formato da experimentação de produtos antes da compra: No passado, líamos os comentários. Hoje, recorremos a vídeos.

#giveback

#giveback

09/01/18

Conheça o giveback, uma das ações de responsabilidade social da Pmweb.

There’s nothing cheap about loyalty: Are hotel reward programs still relevant in 2018?

There’s nothing cheap about loyalty: Are hotel reward programs still relevant in 2018?

03/01/18

A combinação de presentes instantâneos e de longo prazo com base no tipo de cliente é fundamental para programas de fidelidade que se sustentem.

Netflix and Spotify Ask: Can Data Mining Make for Cute Ads?

Netflix and Spotify Ask: Can Data Mining Make for Cute Ads?

26/12/17

The use of sensitive customer data for advertising raises ethical issues and generates debate among users who question the use of information.