Data in and data out. But in the data path, which you need to consider to ensure that data flow happens freely and correctly?
To ensure a reservation, it is needed to simplify the process, be transparent, be assertive, make the user feels safe and give them sense of urgency.
Cross-channel marketing is about putting the customer first, respecting their journey, regardless of which channel he prefers to buy.
A reflexion by the CEO of Best Western Hotels & Resorts, David Kong, about OTAs and Airbnb.