Data In. Data Out. The Secret to Data Driven Marketing

Data In. Data Out. The Secret to Data Driven Marketing

16/08/16

Data in and data out. But in the data path, which you need to consider to ensure that data flow happens freely and correctly?

5 simple tips to reduce booking abandonment

5 simple tips to reduce booking abandonment

11/08/16

To ensure a reservation, it is needed to simplify the process, be transparent, be assertive, make the user feels safe and give them sense of urgency.

Cross-channel marketing: 4 brands customer centric

Cross-channel marketing: 4 brands customer centric

09/08/16

Cross-channel marketing is about putting the customer first, respecting their journey, regardless of which channel he prefers to buy.

Airbnb’s Potential to Become a Distribution Partner – by David Kong

Airbnb’s Potential to Become a Distribution Partner – by David Kong

01/08/16

A reflexion by the CEO of Best Western Hotels & Resorts, David Kong, about OTAs and Airbnb.

Data: how to monetize it and save money in 4 steps

Data: how to monetize it and save money in 4 steps

25/07/16

Increase revenue used to be a challenge. What if data were used on this purpose? In addition to generating revenue, its proper use can mean savings. Look!