What you need to know about digital marketing for the hotel industry in 2016

What you need to know about digital marketing for the hotel industry in 2016

08/09/16

The use of data is a differential. We've grouped the four main marketing strategies for hotels and their tactics, which aim to bring profit for the hotel.

Hotels and OTAS | The timeline of a not simple relationship

Hotels and OTAS | The timeline of a not simple relationship

31/08/16

See the timeline of the relationship between hotels and OTAs and follow the controversies and milestones of this story.

What is LTV and why is it important?

What is LTV and why is it important?

29/08/16

LTV - lifetime value - é uma métrica que mensura o valor de cada cliente. Mas você conhece o seu cliente a ponto de conseguir aumentar seu LTV?

Wish lists: how to create, develop and activate it

Wish lists: how to create, develop and activate it

22/08/16

Wish lists are great ways to meet more customers and acquire new ones. See how to create, develop and activate the lists from the perspective of technology.

Data In. Data Out. The Secret to Data Driven Marketing

Data In. Data Out. The Secret to Data Driven Marketing

16/08/16

Data in and data out. But in the data path, which you need to consider to ensure that data flow happens freely and correctly?