Calçados Bibi and its omnichannel data journey

Calçados Bibi and its omnichannel data journey

23/06/16

Calçados Bibi is a shoe industry and distribuitor that invests in data driven marketing. It has reduced costs and improved relationships with customers.

Data driven marketing: 7 trends to change your customer relationship

Data driven marketing: 7 trends to change your customer relationship

21/06/16

Data driven marketing is about collecting data, transform them into information and deliver to the customer an individualized experience.

The virtuous cycle of direct digital distribution

The virtuous cycle of direct digital distribution

13/06/16

Understand the strategies of the virtuous cycle of direct digital distribution and increase bookings with relationship and retention marketing actions