Exploring the future from a pioneering user perspective in adoption, Ericsson presents, through ConsumerLab, the seventh edition of its annual trend report: The Top 10 Consumer Trends for 2018 and the Future.
The report indicates a paradigm shift, as consumers expect digital technology to operate increasingly in human terms. Body language, facial expression and intonation will increase voice and touch to control consumer interaction with technological devices, facilitating adaptation at an ever-increasing pace of technological change.
Here are the 10 trends for 2018 and for the future:
Your body is the user interface: More than half of current users of smart voice assistants believe that we will use body language, expression, intonation and touch to interact with technology devices as if they were human beings. Two out of three people think this will happen in just three years.
Hearing increased: 63% of consumers would like phones that convert languages in real time. 52% want to block the snoring of a family member.
Eternal Beginners: 30% say that new technologies make it difficult to keep skills up-to-date. But that also makes us instant experts. 46% say the internet allows them to learn and forget skills faster than ever before.
Social Transmission: Social media is being invaded by traditional broadcasters. But half of consumers say that AI would be useful for checking the facts published on social networks.
Smart ads: Ads can become too smart for your own good. More than half of users of augmented reality (RA) / virtual reality (VR) think ads will become so realistic that they will eventually replace the real products.
Exceptional Communication: 50% think that not being able to point the difference between man and machine would scare them. 40% would also be frightened by a smartphone that would react to their mood.
Leisure society: 32% of students and workers do not think they need a job to develop a meaningful life. 40% say they would like a robot to work and earn income for them, freeing up more leisure time.
Your photo is a space: Imagine being able to enter a photo and relive a memory. 3 out of 4 people believe that in just 5 years they will use virtual reality to walk inside photos on their smartphone.
Streets in the air: The streets of the city may be clogged with traffic, but the skies remain free. 39% think their city needs a road network for drones and flying vehicles. But many are afraid a drone might fall on their heads.
The Charged Future: The connected world will require mobile power. Over 80% believe that in just 5 years, we will have durable batteries that will put an end to loading concerns.
Diana Moya, head of ConsumerLab in Latin America and the Caribbean, says “we are going to a future where devices do not have the buttons and switches or need to be controlled digitally through their smartphone. all the complexities of the devices they use.But in the future devices will know them.To make this a reality, devices must be able to transmit complex data from human interaction to cloud-based processing and respond intuitively in milliseconds, increasing the requirements for the next generation of connectivity. ”
“The top 10 consumer trends for 2018 are based on Ericsson ConsumerLab’s global search activities conducted in October 2017 and made with advanced Internet users in more than 10 influential cities around the world. millions of citizens, the profile of pioneering users makes this an important number so we can understand when to explore future trends.