Brazilian e-commerce should move R $ 2.1 billion on Children’s Day, according to the Brazilian Electronic Commerce Association (ABComm). According to the entity, this amount represents a growth of 5% over the same period of 2016.
In total, the expectation is that Brazilian virtual stores receive eight million orders, with an average ticket of R $ 269. The most sought after categories should be “Toys”, “Electronics”, “Fashion and Accessories”, ” Sports and leisure”. The estimate takes into account purchases made between September 25 and October 11.
“Brazilian e-commerce registers a very good growth rate, which should be reflected on this date. Shopkeepers have prepared special promotions and conditions in order to be more attractive to their customers at this economic moment,” says Mauricio Salvador, president of ABComm.
The 5% growth in sales in this period is lower than the year’s average of 12%. According to Salvador, the reason is that the average ticket of that date is lower, since categories of higher value, such as Appliances, Furniture and Automotive Accessories, is not representative in this period.
In addition, the increasing share of marketplaces and smartphones in online sales has contributed to the reduction of the average ticket. On the other hand, the frequency of purchase has increased.
Original article here.