Cross-channel marketing: 4 brands customer centric

Cross-channel marketing: 4 brands customer centric

09/08/16

Cross-channel marketing is about putting the customer first, respecting their journey, regardless of which channel he prefers to buy.

Data: how to monetize it and save money in 4 steps

Data: how to monetize it and save money in 4 steps

25/07/16

Increase revenue used to be a challenge. What if data were used on this purpose? In addition to generating revenue, its proper use can mean savings. Look!

Campaigns Are Dead. Modern Marketing Is a Data Exchange

Campaigns Are Dead. Modern Marketing Is a Data Exchange

14/07/16

Consumers and Marketers Want the Same Thing -- Information

Calçados Bibi and its omnichannel data journey

Calçados Bibi and its omnichannel data journey

23/06/16

Calçados Bibi is a shoe industry and distribuitor that invests in data driven marketing. It has reduced costs and improved relationships with customers.

Data driven marketing: 7 trends to change your customer relationship

Data driven marketing: 7 trends to change your customer relationship

21/06/16

Data driven marketing is about collecting data, transform them into information and deliver to the customer an individualized experience.