Fill in the gap and get the journey right

Fill in the gap and get the journey right

19/09/17

Integrating touch points is a matter of survival. Find out how to fill in the gaps to provide a consistent omnichannel experience.

How to leverage your KPIs in assertive decisions

How to leverage your KPIs in assertive decisions

04/05/17

Descobrir quais indicadores são relevantes e acionáveis é a chave para mensurar corretamente a performance e tomar decisões mais assertivas no seu negócio.

How to Plan Your A/B Tests

How to Plan Your A/B Tests

21/03/17

A test is never wasted. Extract valuable insights, eliminate "gimmicks" and attack the obstacles that are separating your site from the conversion path.

The challenge of attribution

The challenge of attribution

05/01/17

Sales attribution in an omnichannel business is one of the greatest challenges for marketers. Know the main templates and adapt them to your context.

Ladies and gentlemen: Pmweb, a Wunderman company

Ladies and gentlemen: Pmweb, a Wunderman company

03/01/17

Discover what the acquisition of Pmweb by WPP represents in practical terms for the market and in the history of the business' evolution.