Author Archives: Suelen Giacomele

Progressive profiling: Enrich your customer profile

Progressive profiling: Enrich your customer profile

07/08/17

Progressive profiling is a data driven marketing technique to enrich the customer profile. See when and how to do it.

E-commerce Brazil Forum 2017 in 40 essential lessons

E-commerce Brazil Forum 2017 in 40 essential lessons

03/08/17

We organize 40 quotes and lessons from the 2017 E-commerce Forum. Learn about mobile, omnichannel, trends and more

Mobile first, responsive, defensive: what’s the difference?

Mobile first, responsive, defensive: what’s the difference?

17/07/17

In order to function, the design must be built for the user. Learn the difference between mobile first, responsive and defensive design.

The best customer experience? Learn from AVON

The best customer experience? Learn from AVON

23/06/17

Vencedora do Markie Awards, a estratégia da Avon busca oferecer a melhor experiência ao consumidor final por meio do relacionamento automatizado.

Data analytics: Increase your business value

Data analytics: Increase your business value

21/06/17

Dados e análises são os catalisadores mais poderosos para a mudança na empresa. Veja 3 takeaways do Gartner e transforme seu negócio usando dados.