Author Archives: Patricia Merck

Wunderman unveils the concept of ‘Wantedness’ at CES

Wunderman unveils the concept of ‘Wantedness’ at CES

15/02/17

Wunderman has developed a new meaning for the term “Wantedness” to show that brands truly do care about their customers.

365 days with you

365 days with you

14/12/16

A full year of customer relationship deserves to be celebrated. Get some inspiration from Spotify, Uber, Marriott and Facebook.

Mobile overrules Desktop

Mobile overrules Desktop

03/11/16

In October 2016 the global average of mobile web access has overcome desktop access for the very first time. Curious?

Campaigns Are Dead. Modern Marketing Is a Data Exchange

Campaigns Are Dead. Modern Marketing Is a Data Exchange

14/07/16

Consumers and Marketers Want the Same Thing -- Information