Author Archives: Patricia Merck

Pedro Reiss takes over as CEO of Wunderman

Pedro Reiss takes over as CEO of Wunderman

04/10/17

The executive shared the command of Fbiz, who also belongs to the WPP Group, with co-CEO Roberto Grosman.

E-commerce expects to raise R $ 2.1 billion on Children’s Day

E-commerce expects to raise R $ 2.1 billion on Children’s Day

02/10/17

Take the opportunity to create strategies and special campaigns for the date that promises a 5% growth over last year.

Millenials and brands

Millenials and brands

11/09/17

Purchases are benefit-oriented, not brand-oriented. We are in the early stages of consumer control of the buying cycle.

Branded content generates up to five-fold recall

Branded content generates up to five-fold recall

11/09/17

Research produced for Forbes reveals that brand content is most easily remembered when compared to ordinary advertising.

Publisher presents study on Generation X

Publisher presents study on Generation X

22/06/17

Relatório traz insights sobre consumidores que têm sido preteridos nas estratégias de marketing