Author Archives: Patricia Merck

The high performance of behavioral campaigns

The high performance of behavioral campaigns

29/06/18

Pmweb has identified that campaigns sent based on customer behavior can increase the revenue of the email marketing channel by up to 25%.

What is O2O?

What is O2O?

25/06/18

O modelo mescla comportamentos do consumidor online e offline e com isso, entrega uma experiência mais completa e focada na transação.

[case of success] Passarela and its ultra-segmented strategy

[case of success] Passarela and its ultra-segmented strategy

23/05/18

O que fazer com os clientes indecisos? Leia o case e inspire-se na estratégia da Passarela.

Wunderman Named Leader in Customer Database and Engagement Agencies by Forrester

Wunderman Named Leader in Customer Database and Engagement Agencies by Forrester

27/04/18

Company led in the current offering, strategy and presence in the market.

The marketing funnel as we know it is dead

The marketing funnel as we know it is dead

05/03/18

The biggest challenge is deliver personalized, relevant and multi-channel journeys.