Author Archives: Maria Sebastiany

Today’s ‘try before you buy’ mindset is reshaping how people shop

Today’s ‘try before you buy’ mindset is reshaping how people shop

16/02/18

O novo formato da experimentação de produtos antes da compra: No passado, líamos os comentários. Hoje, recorremos a vídeos.

The future of travel

The future of travel

05/12/17

Consumer behavior, coupled with technology, is shaping the future of the entire industry. Find out how digital assistants can reduce friction.

Marriott And Hilton Prove That Airbnb Is Not The Uber Of Hotels

Marriott And Hilton Prove That Airbnb Is Not The Uber Of Hotels

05/10/17

Marriott And Hilton Stay Ahead Of The Sharing Economy, Proving That Airbnb Is Not The Uber Of Hotels On Wednesday this week, two giant hotel chains—Hilton and Marriott—announced their 2016 earnings. Hilton Worldwide Holdings HLT +0.5% Inc., the owner of

How to recover revenue by understanding visitor behavior

How to recover revenue by understanding visitor behavior

03/10/17

Using the right tool and respecting consumer preferences and privacy, the sky is the limit for strategies.

Fill in the gap and get the journey right

Fill in the gap and get the journey right

19/09/17

Integrating touch points is a matter of survival. Find out how to fill in the gaps to provide a consistent omnichannel experience.