How Marriott Transformed Itself to Meet the Demands of a Digital World

How Marriott Transformed Itself to Meet the Demands of a Digital World

16/01/17

Andy Kauffman, vice president of digital at Marriott, gave an interview to eMarketer about the company's changes to meet the demands of the connected consumer

Ladies and gentlemen: Pmweb, a Wunderman company

Ladies and gentlemen: Pmweb, a Wunderman company

03/01/17

Discover what the acquisition of Pmweb by WPP represents in practical terms for the market and in the history of the business' evolution.

Demystifying attribution in an omnichannel business

Demystifying attribution in an omnichannel business

27/12/16

The 2016 edition of Shop.org has yielded abundant insights and inspiration for ecommerce. Find out what the experts are saying about attribution methods.

E-commerce: after-sales service and the delivery experience

E-commerce: after-sales service and the delivery experience

22/12/16

Improving the after-sales and delivery experience doesn't have to be costly. Discover five examples of Pmweb clients that are rocking their strategies.

Hotels, OTAs, Airbnb and the future of distribution

Hotels, OTAs, Airbnb and the future of distribution

20/12/16

In turbulent times for the online travel industry, would there be a "bye hotels, hello 21st century" lodging? This question also involves Airbnb and OTAs.