Data In. Data Out. The Secret to Data Driven Marketing

Data In. Data Out. The Secret to Data Driven Marketing

16/08/16

Data in and data out. But in the data path, which you need to consider to ensure that data flow happens freely and correctly?

Cross-channel marketing: 4 brands customer centric

Cross-channel marketing: 4 brands customer centric

09/08/16

Cross-channel marketing is about putting the customer first, respecting their journey, regardless of which channel he prefers to buy.

Airbnb’s Potential to Become a Distribution Partner – by David Kong

Airbnb’s Potential to Become a Distribution Partner – by David Kong

01/08/16

A reflexion by the CEO of Best Western Hotels & Resorts, David Kong, about OTAs and Airbnb.

Data: how to monetize it and save money in 4 steps

Data: how to monetize it and save money in 4 steps

25/07/16

Increase revenue used to be a challenge. What if data were used on this purpose? In addition to generating revenue, its proper use can mean savings. Look!

OTAs are for hotel research, brand sites for booking

OTAs are for hotel research, brand sites for booking

18/07/16

As more hotel groups offer discounts for booking directly, the misconception that third parties offer lower prices for rooms doesn't hold true anymore.