Data in and data out. But in the data path, which you need to consider to ensure that data flow happens freely and correctly?
Cross-channel marketing is about putting the customer first, respecting their journey, regardless of which channel he prefers to buy.
A reflexion by the CEO of Best Western Hotels & Resorts, David Kong, about OTAs and Airbnb.
Increase revenue used to be a challenge. What if data were used on this purpose? In addition to generating revenue, its proper use can mean savings. Look!