Progressive profiling: Enrich your customer profile

Progressive profiling: Enrich your customer profile

07/08/17

Progressive profiling is a data driven marketing technique to enrich the customer profile. See when and how to do it.

E-commerce Brazil Forum 2017 in 40 essential lessons

E-commerce Brazil Forum 2017 in 40 essential lessons

03/08/17

We organize 40 quotes and lessons from the 2017 E-commerce Forum. Learn about mobile, omnichannel, trends and more

Mobile first, responsive, defensive: what’s the difference?

Mobile first, responsive, defensive: what’s the difference?

17/07/17

In order to function, the design must be built for the user. Learn the difference between mobile first, responsive and defensive design.

Subject, your ally in engagement

Subject, your ally in engagement

17/07/17

Aprenda a tirar o máximo de seus subjects e snippets para criar uma conexão relevante com usuários rápidos, interativos e sem tempo a perder.

Spotify’s CMO on Using Data to Create Content Marketing Hits

Spotify’s CMO on Using Data to Create Content Marketing Hits

28/06/17

Utilizar os dados para entender seus consumidores é uma arte. Muitas marcas já sabem que os dados são o caminho, mas poucas fazem tão bem quanto o Spotify.